Privacy Policy

At 1978 (referred to as “we,” “us,” or “our”), your trust means everything to us. This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from shop1978.com (the “Site”).

We believe in transparency, intention, and respecting your privacy — always.

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Information We Collect

When you visit our Site, we collect certain information to help us provide a seamless and personalized shopping experience.

Information you provide to us

When you make a purchase, create an account, or contact us, we may collect:

• Name

• Billing and shipping address

• Email address

• Phone number

• Payment information (processed securely by third-party providers)

• Order history and customer support messages

Information collected automatically

When you browse our Site, we may automatically collect:

• IP address

• Device and browser information

• Pages viewed and time spent on our Site

• Referring websites

• Interaction data

This information is collected using cookies and similar technologies.

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Cookies & Similar Technologies

We use cookies to:

• Keep the Site running properly

• Remember your preferences

• Understand how customers use our Site

• Show relevant ads on other platforms

Some cookies are required for the Site to function, while others are used for analytics, personalization, and marketing.

 You may manage your cookie settings at any time through the “Your Privacy Choices” link in our website footer.

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How We Use Your Information

We use your information to:

• Process and fulfill orders

• Communicate with you about your purchase

• Provide customer support

• Improve our Site and offerings

• Send marketing communications (you may opt out at any time)

• Show ads that are more relevant to your interests

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Sharing Your Personal Information

We may share your personal information with trusted third parties to help us operate our business, including:

• Shopify (our ecommerce platform)

• Payment processors

• Shipping and fulfillment partners

• Marketing and advertising partners

• Analytics providers

We only share information necessary to provide our services and comply with applicable laws.

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Targeted Advertising & “Sale” or “Sharing” of Data

Some U.S. state privacy laws consider sharing personal information for targeted advertising as a “sale” or “sharing” of personal information.

Depending on where you live, you may have the right to:

• Opt out of targeted advertising

• Opt out of the sale or sharing of personal information

You can exercise these rights at any time through the “Your Privacy Choices” link in our footer.

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Your Privacy Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you

• Request correction or deletion of your information

• Opt out of targeted advertising or data sharing

• Withdraw consent where applicable

To exercise these rights, follow the instructions in Your Privacy Choices or contact us using the information below.

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Data Retention

We retain personal information only as long as necessary to:

• Fulfill orders

• Provide services

• Comply with legal obligations

• Resolve disputes

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Security

We take reasonable steps to protect your personal information. However, no online transmission or storage method can be guaranteed to be 100% secure.

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Children’s Information

Our Site is not intended for individuals under the age of 13, and we do not knowingly collect personal information from children.

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Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or legal requirements. Updates will be posted on this page.

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Contact Us

If you have questions about this Privacy Policy or your personal information, please contact us at:

📧 1978clothingco@gmail.com

🌐 shop1978.com